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A collection of unforgettable projects for incredible clients
Responsible for ALL creative copy + design from 2022. Managed development team, SEO team, PPC team, and drew in over £500,000+ tracked results, 450+ new clients, countless new referrals and business partnerships over 3 years.
AccuVision website + seo + email +
All pages optimised with SEO. Renovated brand voice to appeal to younger demographic on socials, blogs and PPC Ad campaigns.
“LOVE that you figured this out (email segmentation issue). And your page was 10x easier than our current pages. Thanks for the $$$~! 😊” — Lauren Bailey, Founder
Factor 8 promos
3 promo campaigns netting $150k.
Surveyed their lists, ran targeted promos, converted w/ Google Docs Sales Pages.
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“You always surprise me in an astonishing and delightful way… I’m so lucky to have such a smart person as my partner. It’s a dream.” — Ruth Shlossman, Founder & CEO
Castle Negotations
I am now Managing Director of Castle Negotiations as of 09/04/25 — responsible for all things growth, email, and sales strategy.
“He is an excellent copywriter! Fantastic to collaborate with, takes feedback and implements to perfection in a timely manner. I couldn’t recommend him strongly enough.”
Beam Homepage + Brand Voicing
Homepage optimized with SEO. Renovated brand voice to appeal to target demographic.
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“Literal magic! I had no idea what a copywriter could do until now, I keep reading my website copy over and over again, my product descriptions are just selling themselves!”
Pare Baana Website
Full website copy + e-newsletters.
A luxury fashion brand looking to disrupt the fashion industry and inspire a movement to change Indian culture for the better.
“…his system is fine-tuned and left no room for any concern. Chi produced compelling emails with sharp messaging that beat all of our sales months to date.”
Tuk Tuk Mart Campaign
Promote Chinese New Year sales to introduce new leads to the funnel with Facebook Ads. Email series to create desire and inspire action, turning MQLs to SQLs.
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“A polite and precise professional, Chi asked the right questions and delivered us smoothly into the UK market.”
Lärabar Newsletter Series
Introducing the successful US fruit brand to a new market in their 2019 UK launch. This called for attention-grabbing, trust-building copy in an indoctrination series.
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“We had readers replying to our emails en masse!”
Cornelia James E-Newsletters
E-newsletter for a luxury glove retailer to promote their upcoming collection of summer gloves. Emails targeted to a tasteful and distinguished audience.
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Coming Soon!
Wonderful World of Wellbeing Project
Two long-from sales pages, two Facebook adverts and homepage copy to promote the brand’s festival, their biggest event of the year, Wellbeing is the New Currency!
Smaller Projects
Blogs — Articles — Press
✍️ Comprehensive Web Page for Dry Eye Disease
✍️ Fastest Proven Way to Cure Acne and Preserve Your Vision
✍️ ‘Wellbeing is the New Currency’ Festival Sales Page
✍️ Luxury Fashion Label Brand Ethos Page
✍️ Save Your Vision Now by Quitting Smoking and Vaping
✍️ Vision Loss Prevention — 7 Simple Habits to Adopt in 2023
✍️ Social Media Addiction: What it is and how to beat it.
✍️ Keratoconus: Symptoms, Causes & Treatment | AccuVision
✍️Are Contact Lenses Really Safe? | AccuVision
✍️ The REAL Risks and Benefits of Lens Replacement Surgery
✍️ Can Laser Eye Surgery Fix Astigmatism?.. And Is It Right for You?
✍️ Fashion Label Mission Statement
Social Media Creatives