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CHI HEGDEKAR
Tuk Tuk Mart
Marketing Campaign
I reached out to the brand around the time of the 2022 Chinese New Year – their most profitable time of the year. The project had two goals. One, attract new visitors by offering deals and discounts. Two, a lead nurturing sequence to provide content and get a previously untapped email list to take ACTION and buy. We recorded a 32% increase in conversions following the campaign.
Specificity, FOMO, Scarcity. Three powerful triggers to reel in customers at the top of the funnel and open up a new market. We ran this Facebook Ad in conjunction with the following Chinese New Year e-newsletter series.
Subject Line: Chinese New Year biggest sale!
The brand was slashing prices for Chinese New Year and it wanted to get the word out. I played up the urgency of the flash sales, the scarcity of a limited-inventory and emphasised that sales were for Chinese New Year only to preserve brand equity from offering too many discounts.
Click-through rate of this email was through the roof at a whopping 4.6%.
Subject Line: Don’t miss out on the sale of the year!
Follow up email with an irresistible offer and recognition of pain points.
Subject Line: 1 week left! But it’s not too late…
Offer a final sale for email subscribers with objection handling, personalisation, and urgency.
