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CHI HEGDEKAR
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Lead Nurturing Funnel
When you infuse a drip campaign with an irresistible offer, the right incentive and a timely message… you get a conversion explosion.
37.3% Open Rate.
4.5% Click Rate.
Click-to-Open Rate (CTOR) of 29.1%
Oh yeah.
Subject Line: Please eat your fruit and veg!
I used informative, storytelling copy in this long-form email to build authority, rapport and intrigue for the brand.
Subject Line: Buy one get one free this Easter
Ah Easter, the guilty brother of chocolate-free Lent.
Well, there were fewer cavities this season!
Subject Line: The wait for Banana Choc Chip is over
Sales email to capitalize on high demand for specific product.
Subject Line: Don’t go into summer unprepared
Conversational email playing on needs, wants and desires to build incentive. Sprinkled with a little scarcity and this email was a click-through monster.
