Beam Homepage & Brand Voice

A sophisticated app that tracks user data and outputs actionable advice for self-development. The client described the idea copy to be “fun and uplifting” for the target market of 20-35 year olds experiencing struggles with life.

A primary focus on mental health rather than the app’s other benefits, including physical and financial health, to make sure not to muddle the message. Most importantly, it strengthens the SEO strategy by focusing on one main high-traffic keyword. Relevant, engaging, inspiring headline copy.

Attention-grabbing subheading, with added humour in body to create a feeling of relatability in the copy. Short description of the app’s functionality encased in an open loop, piquing curiosity, “how do you use our data for good?”.

Big promise with social proof to build reader trust and guide them down the funnel to try out the app.

Everyone loves a good story! Especially with strategic use of relatable questioning, engaging answers and writing relevant to the target demographic. So we used the founder’s own story of his struggles with stress and his recovery to show the consumer how they could experience similar solutions with Beam.